From Hatchimals to Handbags: How Investors Can Profit From Holiday Spending

As I raced around the mall looking for a Hatchimal—this year’s must-have toy for my 8-year-old daughter and millions of other girls—the investment manager in me couldn’t help thinking about holiday spending and how investors can profit from it.

Turns out MD investors are benefitting from the Hatchimal craze through MD American Growth Fund, MD American Value Fund, MD Balanced Fund, MD Dividend Income Fund, MD Equity Fund, and MDPIM US Equity Pool because these funds all own shares in Walmart or Amazon. They are selling these interactive eggs that require nurturing and patience before they hatch into a magical surprise creature that looks like a tie-dyed penguin.

Hatchimals are just one small, but cute, example of a product that helps drive profits in the consumer discretionary sector. They also neatly define what the consumer discretionary sector is all about—it’s made up of companies that make things we want but don’t actually need.

Automobiles, for example, are part of the consumer discretionary sector. While giving up your car may complicate your life, you could live without it, unlike food, which is part of the consumer staples sector. 


The consumer discretionary sector is one of the largest subsectors of the MSCI World Index.

The consumer discretionary sector has delivered attractive performance in recent years despite sluggish global economic growth. The MSCI World Consumer Discretionary Index (USD) has outperformed the MSCI World Index (USD) over the three, five and 10 years ending November 30, 2016. Consumer discretionary stocks have delivered this performance while offering decent valuations. The sector’s price-to-earnings ratio is about 18 times earnings, versus the broader market at about 22. This means consumer discretionary stocks offer the potential for great performance at a cheaper price than the broader market.  

The consumer discretionary sector has consistently outperformed the broader market as represented by the MSCI World Index.

The consumer discretionary sector is also an important leading economic indicator. Because consumer discretionary stocks are tied to disposable income and consumer spending patterns, they can be used as an indicator of how the overall economy may start to perform as consumers pick up their spending.

Take my holiday shopping as an example. I’m committed to finding a Hatchimal for my daughter and also need something for my wife. I know she would be thrilled if I bought her a Louis Vuitton purse, a luxury item that, unfortunately for her, falls into the consumer discretionary—or nice-to-have—category.  

But for a moment, imagine I’m a wealthy entrepreneur in a rapidly growing economy like China who is buying his wife a Louis Vuitton purse. The number of these purses sold tells us about how wealthy consumers are doing and what their spending plans could mean for global economic growth. 

The good news for MD investors is you can profit from the world’s leading luxury goods maker by investing in MD Balanced Fund, MD Growth Fund, MD International Growth Fund, or MDPIM International Equity Pool, which all have shares in Louis Vuitton. 

While Louis Vuitton is headquartered in France, a large part of its growth strategy is focused on rising wealth in many emerging markets. Dom Pérignon, Tag Heuer and DeBeers are just some of the iconic global brands in the Louis Vuitton family that are sought after by wealthy emerging-market consumers.

Another great consumer discretionary investment is Amazon. As I rushed around the mall, I thought of how busy people are at this time of year, and with my MD hat on, I reflected: “If a physician is not too busy to shop in person, who is?” 

My Christmas shopping eventually did get done. Unfortunately, the Hatchimal lived up to its reputation as this year’s “must have toy,” and I was unable to find one. Maybe I’ll have to pin that one on Santa.

As for forgoing the Louis Vuitton purse, I’ll have to come up with a better excuse.

About the Author

CRAIG MADDOCK, CFP, CFA, CIM, MBA, is Vice President, Senior Portfolio Manager and Head of the Multi-Asset Management team at MD Financial Management. He leads the team of portfolio managers and investment analysts responsible for managing the firm’s mutual funds and investment pools.

More Content by Craig Maddock