Skip to main content

MD Financial Management's Physician Council marks its two-year milestone, discusses strategy for next fiscal year

Couple sitting on couch, looking at a laptop together with young child in the background.

A key part of MD Financial’s commitment to physicians is that we meet regularly with an advisory group composed of doctors. The advisory group officially began two years ago, before COVID-19 was even part of our lives.

I’m incredibly grateful and proud that, despite all the pandemic’s challenges, this group has remained steadfast in their commitment to help us better understand trends in healthcare and the pain points physicians are experiencing. Last month, our Physician Council once again assembled virtually for another important and enlightening conversation.

I was pleased to speak with the group directly this quarter to discuss MD’s strategy for the next fiscal year — and share positive news about the organization they support. MD is seeing great momentum and increasing levels of trust among our existing client base and physicians across Canada who are learning about what makes MD different.

As we move into our new fiscal year, our north star and point of differentiation remains clear: delivering financial peace of mind to physicians and their families. We remain focused on our core areas of service, while bringing the best of what Scotiabank offers, and remaining adaptable in the face of change — a key lesson from COVID.

In the coming months, our clients can look forward to even more MD-specific content to help educate physicians in the areas that matter most to them, through all the transitions of their career. In fact, we were excited to present a demo of MD’s new transition to practice hub. The hub was well-received by all.

The Physician Council also had the opportunity to discuss the transition to Scotia iTRADE for self-directed investors using MD Direct Trade. We are working hard to ensure our client service remains top shelf — from onboarding through retirement — and that we deliver efficient products and solutions that remain in tune with the needs and values of our clients. It’s been three years since we first integrated with Scotiabank, and in our path forward, the bank and its scale and capabilities will help strengthen MD’s focus on physicians and their families. Through Scotiabank we’re adding new solutions to what we’re able to offer physicians across their lifespan, from medical school to retirement.

Lastly, I want to reiterate that we know it continues to be a very difficult time for Canada’s healthcare practitioners. There is so much pressure placed on those on the frontline, particularly individuals in hospitals and acute care settings; MD is here to provide support in any way we can, minimizing financial stress and championing physician wellness overall.

Thank you to members of the Physician Council for your time and insights, and thank you to healthcare workers across the country for your continued hard work and sacrifices.