When our MD Physician Council last convened virtually in December 2020, hope lay on the horizon that, by spring, we’d be turning a corner from this devastating pandemic. But a third wave is stretching our healthcare system to the limit — so we know the challenges continue to be many for you, and for all front line workers across the country.
While MD Financial Management (MD) cannot alleviate all of your burdens, we stay committed to ensuring your financial well-being, as we know that it plays an important role in building healthier lives. Our Physician Council has consistently stressed that ensuring physician financial literacy should be a top priority, and over the past year our content and events teams have ramped up exponentially to deliver in response to this need.
At the April 2021 Council meeting, our team presented MD’s recent efforts toward building greater financial literacy among physicians, which include e-books, newsletters, videos and even e-courses on subjects ranging from budgeting to incorporation to home ownership. It reflects our desire to make sure that our client community feels understood and confident when it comes to all the financial elements that make up their portfolio. Our podcast, MD Market Watch, now features over a dozen episodes including discussions on socially responsible investing, products like our MD Platinum™ Global Private Equity Pool, value and growth investing styles, and much more.
Key to our content strategy is hearing from the people consuming the content — so if there’s a topic you want to see, please don’t hesitate to let us know. We’re always open to your suggestions, so please reach out to us at email@example.com.
We also updated the Council on important research we recently conducted with Ipsos, seeking to measure MD’s reputation among Canada’s physicians. We were pleased to report that within the Ipsos model of corporate reputation management, MD ranks high on favourability, trust and advocacy — with our physician clients and also among those who do not yet deal with MD. While there is always room for improvement, and we will take action on what we learned, the data gathered confirms our value to physicians and their families.
We recognize that it’s important to maintain diverse voices on our Physician Council and, to that end, our inaugural members discussed plans to replenish the team, after we interviewed each member for their thoughts. It was great to find out that the expectations of the Council have been met or exceeded, and that overall the Council believes — rightfully — that MD has listened and responded to the ideas and suggestions from the Council. After all, that is the fundamental reason we established this important body.
To ensure that we overlap new Council members with our veteran members, we’ll begin replenishing the Council by three members each year beginning in December 2022. We will continue to have nine engaged members to help us ensure that MD’s offerings remain grounded in the needs and realities of Canada’s physicians and their families. We’ll continue to keep you updated as further details are confirmed.
I’d like to take this moment to say how grateful we are at MD that our Council has stayed engaged with us and remained as thoughtful as they have, even during such a difficult time. They have stayed the course and, on behalf of all our teams, I want to thank each of our nine physician members across Canada for their commitment.
As always, if you have feedback, questions or ideas to share, please contact your MD Advisor* or reach out directly to our Physician Council at MDPhysicianCouncil@md.ca.
Stay safe, stay well amid this latest COVID-19 wave.
President and Chief Executive Officer
MD Financial Management
* MD Advisor refers to an MD Management Limited Financial Consultant or Investment Advisor (in Quebec), or an MD Private Investment Counsel Portfolio Manager.